Rules of the house.
I demo an average of one tool every workday. That’s a lot of tools. At this point, if I’m reviewing a tool, it’s an endorsement. There is too much good tech out there to bother wasting words on tools where I don’t see promise.
I’m approaching my reviews as a journalist, so at the moment I don’t take affiliate commissions or join reseller programs. I want to remain as impartial as possible for as long as I am financially able.
My primary income comes from consulting projects. So, if you’re on a team that’s considering a new content technology, or wants to get more from their tech stack, please reach out. I’d love to work with you.
If you want me to review a product — especially if you’re a user who just LOVES a piece of software — drop me a line. I’ll check it out.
Privacy notes: As with most (all?) email newsletter software, Substack reports on which individual users click into each email. However, I’m not into surveillance and frankly don’t have the time or care to monitor whether you personally have been reading, and I’m not intending to review any analytics besides aggregate open rates and link click rates.
Don’t be a tool. Not only here but everywhere. It’s really hard to type the phrase “a tool” every week when talking software without thinking of… y’know… tools. If you’re a person, don’t be a tool.
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